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Research papers

The brave new world

This presentation will explore the impact and growth of digital in Asia, by asking the following: Does digital lead to an incremental reach and synergistic impact versus other media channels? The presentation will compare different media using a...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Priti Mehra, Bhomik Chandna
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Mehra and Chandna (2013a, April 07). The brave new world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-brave-new-world


Research papers

Advertising clusters in Asia

Asia as a region continues to grow in stature and importance. While the rise of India and China has been well-documented, Indonesia and Vietnam are strong performers in recent times. When it comes to advertising, ad expenditure in the region is...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Shivkumar Moulee
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Moulee, S. (2013a, April 07). Advertising clusters in Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-clusters-in-asia


Research papers

The last frontier of Asia

In 2012, Myanmar accelerated its course of political and economic reform. Given its position as Asias last significant frontier economy, global and regional research suppliers and their clients have been quick to explore the opportunity for growth...

Catalogue: Asia Pacific 2013: Asia On The Move
Author: Ron Gailey
Company: KANTAR TNS Malaysia
April 7, 2013
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Citation

Gailey, R. (2013a, April 07). The last frontier of Asia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-last-frontier-of-asia


Research papers

Brand power, premium and potential

A new year and new methodologies. The latest research results are brought to life in an interactive presentation that contrasts the CEE and the rest of the world. This presentation includes a case study which illustrates how the strength of the Sazka...

Catalogue: CEE Research Forum 2013: Research Remix
Author: Peter Walshe
Company: KANTAR TNS Malaysia
March 17, 2013
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Citation

Walshe, P. (2013a, March 17). Brand power, premium and potential. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-power-premium-and-potential


Research papers

The new dialogue in the new world

This presentation will focus on a case study involving the use of a community platform on Facebook with youth, undertaken by Coca- Cola with tNS. Coca- Cola needed the youth to become partners in the decision-making process. But youth do not behave...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Sandeep Dutta, Shilpa Jain, Shashank Khattar
Companies: The Coca-Cola Company , KANTAR TNS Malaysia
November 8, 2012
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Citation

Dutta, Jain and Khattar (2012a, November 08). The new dialogue in the new world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-dialogue-in-the-new-world


Research papers

Loading qualitative 2.0

As the world changes, humans evolve to new consumption and communication modes. Formats like t20 cricket, tequila shots, speed dating, mobisodes, express delivery, BBM and twitter symbolize this evolution. in this new world, clients need quick,...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Vishal Sampat, Vartika Hali, Anupama Wagh-Koppar
Company: KANTAR TNS Malaysia
November 8, 2012
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Citation

Sampat, Hali and Wagh-Koppar (2012a, November 08). Loading qualitative 2.0. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/loading-qualitative-2-0


Research papers

Reality check in the digital age

The era of the long and drawn out survey is drawing to an end. In the digital age, we can no longer afford to waste time asking irrelevant questions. attention spans are short and new research methodologies such as mobile simply cannot support long...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Jan Hofmeyr, Alice Louw
Company: KANTAR TNS Malaysia
November 6, 2012
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Citation

Hofmeyr and Louw (2012a, November 06). Reality check in the digital age. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reality-check-in-the-digital-age


Research papers

DigiAsia

For youth marketers like Pepsi, social media is a potent tool to keep abreast of changing youth values, expressions and aspirations. While marketers realize the growing importance of tapping into youth conversations in channels outside of qualitative...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Rakesh Kumar, Madhumita Chakraborty
Companies: PepsiCo, KANTAR TNS Malaysia
November 6, 2012
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Citation

Kumar and Chakraborty (2012a, November 06). DigiAsia. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digiasia


Research papers

Opening the black box

Over the past 5-10 years, neuroscience in general, and biometric tools in particular, have become a valuable tool in the marketing process. However, several methods within this toolbox lack transparency, making it difficult for clients to understand...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Gemma Calvert, Steve Watkins, Cristina De Balanzó
Company: KANTAR TNS Malaysia
September 13, 2012
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Citation

Calvert, Watkins and De Balanzó (2012a, September 13). Opening the black box. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opening-the-black-box